GM needs the new midsize Buick Regal and compact Chevy Cruze to drive future profits
GM needs new Buick Regal, Chevy Cruze to be hits Google pushes further into mobile advertising with $750 million bid for AdMob
Google to buy mobile ad network for $750 million Marathon third quarter profit falls 80 percent on lower prices; production rising
Marathon production rising; profits tumble Retailer Target Corp. cuts 85 marketing jobs in department reorganization
Retailer Target Corp. cuts 85 jobs in marketing Kellogg CEO discusses boosting advertising spending amid down economy
On the Call: Kellogg Co. CEO David MacKay Food and cereal maker Kellogg Co. has been working to reduce its costs and has reinvested much of those savings into product development and advertising. The company said this emphasis will help its long-term growth and takes advantage of some lower advertising costs in the down economy. Kellogg CEO David Mackay discusses the issue in a conference call with investors Thursday. Ford says China’s Geely preferred bidder for Volvo unit
Ford: China’s Geely preferred bidder for Volvo General Motors names Buick head Susan Docherty to replace Mark LaNeve as US sales chiefDETROIT — Less than a week after reporting a sharp drop in September sales, GM said its U.S. sales chief is leaving as the automaker struggles to prop up its falling share of the market. General Motors says US sales chief leaves following sharp drop in September salesDETROIT — Less than a week after reporting a sharp drop in September sales, GM said its U.S. sales chief is leaving as the automaker struggles to prop up its falling share of the market. General Motors says North American sales chief leaves following sharp drop in Sept. salesDETROIT — Less than a week after reporting a sharp drop in September sales, GM said its North American sales chief is leaving as the automaker struggles to prop up its falling share of the market. GM’s US sales chief leaves as company tries to boost market shareDETROIT — General Motors Co.’s North American sales chief is leaving the automaker as it continues its furious effort to get leaner and boost its slipping market share, GM CEO Fritz Henderson said Wednesday. Allergan suing US regulators, saying off-label marketing policy violates free-speech rightsNEW YORK — Allergan Inc., the maker of the Botox wrinkle treatment, challenged the government’s ban on off-label drug marketing to doctors, saying it violates the company’s right to freedom of speech. GM’s Whitacre the latest exec to pitch product, but advertising world says he’s no Lee IacoccaWhen it comes to businessmen as pitchmen, not everybody can be Lee Iacocca. AOL cuts two executive jobs, including COO, to streamline before spinoff from Time WarnerNEW YORK — AOL LLC has eliminated the jobs of two executives, including one who was just promoted to the role by the company’s new chief executive. Lutz says GM launched new ads in part because auto task force, new chair were dissatisfiedHIGHLAND TOWNSHIP, Mich. — Bob Lutz, General Motors’ new marketing guru, jokingly wants to put a new ending on a much-panned ad featuring a movie director hugging a new Buick LaCrosse sedan and treating it like a model on a beach. Nearly $400M lighter in debt, Star Tribune prepares to exit bankruptcy but with same pressuresMINNEAPOLIS — When the Star Tribune emerges from bankruptcy protection later this month, Minnesota’s largest newspaper will be far leaner than it once was — but with the same pressure to generate revenue. British doctors call for blanket ban on alcohol advertising to control country’s drinkingLONDON — British doctors called for a ban on alcohol advertisements Tuesday, saying the move was necessary to challenge Britain’s dangerous drinking culture. OppenheimerFunds appoints head of distribution, chief marketing officerNEW YORK — Investment management company OppenheimerFunds Inc. on Wednesday named William Carey as head of distribution and Martha Willis as chief marketing officer. University of Wisconsin bans advertising by beer companies during sports broadcastsMADISON, Wis. — Wisconsin football fans listening to games on the radio this fall will hear few, if any, beer ads for the first time in years. Hartford Courant columnist alleges his departure tied to critical column about advertiserHARTFORD, Conn. — Less than a year after Tribune Co. launched an innovative plan to combine the newsrooms of The Hartford Courant and a local TV station, a columnist is alleging that the new management forced him out because he wrote unflattering news about a Courant advertiser. Rosetta Stone cancels stock offering, cuts outlook as costs rise unexpectedlyARLINGTON, Va. — Following the company’s ballyhooed initial public offering in April, shares of Rosetta Stone Inc. have marched steadily higher over the past few months. On Monday they tanked. Tell them and they will buy: experts say GM has the fleet but needs to define brandsPut the brakes on the apologies. Think about your brands. And give us a reason to buy your cars. Bankrate 2nd-quarter profit cut in half as advertising revenue shrinksNEW YORK — Bankrate Inc. on Thursday reported its second-quarter profit was cut in half as the recession eroded advertising revenue at the consumer finance Web site operator. Government inspector says drug industry holds undue influence over US medical educationWASHINGTON — A government watchdog will tell Congress Wednesday that the pharmaceutical and medical device industries’ billion-dollar spending spree for medical education is threatening the judgment of physicians across the country. Pro sports leagues, NCAA seek injunction against Delaware betting planWASHINGTON — The four major pro sports leagues and the NCAA asked a federal judge Tuesday for a preliminary injunction to prevent Delaware from implementing its sports betting plan. Delaware legislator calls betting lawsuit by NFL, other leagues hypocriticalWASHINGTON — Delaware’s House majority leader said Tuesday that the NFL and other leagues were engaging in “blatant hypocrisy” by suing to block sports betting in the state. GM looks to new LaCrosse sedan to help change Buick’s image as car for senior citizensDETROIT — With only four brands selling far fewer models than in the past, every new car or truck that General Motors Corp. rolls out is paramount, and none is more important than the 2010 Buick LaCrosse. Can you trust that online review? FTC prepares to crack down on bloggers compensated for postsSavvy consumers often go online for independent consumer reviews of products and services, scouring through comments from everyday Joes and Janes to help them find a gem or shun a lemon. Cable venture suspends first advertising product even before it gets off the groundPHILADELPHIA — A joint venture formed by the nation’s six largest cable operators is suspending trials of its first advertising product before it even gets off the ground. Procter & Gamble names COO McDonald to succeed CEO Lafley, who stays as chairmanCINCINNATI — New Procter & Gamble Co. chief Bob McDonald sees a brighter future for the 172-year-old company through selling more diapers, detergent and shampoo in places like India and Africa. Senate rejects challenge to bill giving FDA control over tobacco productsWASHINGTON — The Senate on Tuesday rejected the main challenge to legislation giving the Food and Drug Administration sweeping controls over tobacco products, easing the way for passage of the measure this week. |
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