Woolworths makes comeback as online shop
By ANIThursday, June 25, 2009
LONDON - Former high street store Woolworths has made a comeback as an online retail company called Woolworths.co.uk.
The brand was taken over by Shop Direct, the online and catalogue retailer owned by Sir David and Sir Frederick Barclay, after the retailer collapsed leading to the shut down of 800 stores and a loss of 31,000 jobs.
Mark Newton-Jones, the chief executive of Shop Direct, said the online shop, which opens on June 25, is directed towards attracting young families.
“Woolworths.co.uk makes perfect sense for young families,” The Telegraph quoted him as saying.
“They don’t want to trawl around a shopping centre and find a parking space. They want a lot of fun in one place,” he added. (ANI)
|
June 28, 2009: 4:30 pm
I seriously question whether the Woolworth brand has enough brand equity remaining to become a meaningful internet presence, even in Great Britain where the brand has been strongest for the past several decades. |
Ted Hurlbut