Vote and get free contact lenses
By IANSTuesday, May 5, 2009
NEW DELHI - In a bid to encourage youth to come out and vote, Bausch and Lomb has announced it will give free contact lenses to students who exercise their franchise.
Under the Bausch and Lomb’s ‘Vote for Your Vision’ promotion, 5,000 students from Delhi and Chennai, where polling is slated for May 7 and 13, respectively, would get a free pair of Bausch and Lomb daily disposable contact lenses.
It’s as simple as showing the indelible ink mark and their student ID cards.
‘This promotion is aimed at increasing commitment towards voting among student voters,’ said Managing Director Bausch & Lomb India Harish Natarajan.
‘This promotion by Bausch and Lomb is an effort to encourage and award the responsible college students, with the hope that a small appreciation may create a responsible citizen for years to come,’ Natarajan added.
Spykar, Full Circle, Cafe Turtle and others have announced similar ‘democracy discounts’ to attract young voters.
