Congress concerned about privacy breaches over cable’s new plan to roll out targeted ads

Congress is giving cable operators early notice that the industry’s plan to roll out targeted advertising to viewers will be scrutinized for privacy implications.

Congress to hold hearing on cable operators’ plans for targeted advertising

PHILADELPHIA — Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing habits.