NYC mayor, already on television and radio with campaign ads, launches online blitz

NYC mayor launches online ad blitz

NEW YORK — Mayor Michael Bloomberg’s campaign ads are already all over television and radio, and now they’ll be popping up online as well.

Bloomberg campaign officials say the ads are designed to be activated by keywords. That means if a computer user types “Mike Bloomberg environment” into a search engine, an ad that appears will talk about Bloomberg’s plan to create more green jobs. If someone clicks through to the campaign Web site, they can sign up to volunteer.

There are about 10 variations of the ads. They are set to appear on the Web sites of New York City’s major newspapers, FOX, CNN and other news sites and blogs.

The billionaire incumbent has already spent several million on his campaign, and is advertising earlier than during both of his first two races.