Ky. ads: Live it up, find a girl with a risque tattoo in Louisville _ your ‘Possibility City’
By APMonday, October 12, 2009
Risque ads: Live it up in Ky.’s ‘Possibility City’
LOUISVILLE, Ky. — Want to live it up in a thriving metropolitan city and find a girl with a tattoo on her — well, in a strange place?
A recent ad campaign launched in Kentucky says all that can happen in Louisville. But some officials aren’t laughing at the tongue-in-cheek ads boasting the benefits of “Possibility City.”
Metro Councilman Doug Hawkins and other city officials have said several of the ads are in poor taste.
One depicts a young man who wants to get out of fictional Oblivion, Ohio, so he can find a girl with a risque tattoo. Another alludes to warnings on erectile-dysfunction medications, saying happiness lasting more than four hours is normal.
Despite the criticism, the marketing firm that created the campaign says the ads have gotten a positive response.
Information from: The Courier-Journal, www.courier-journal.com
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