In Europe, ‘cash for clunkers’ driving sales _ but what happens when the money runs out?By Matt Moore, AP
Friday, August 7, 2009
In Europe, ‘cash for clunkers’ drives sales
BERLIN —For months, European car buyers have been junking clunkers for cash, boosting automakers sales — but making experts fear that once the government handouts stop, the struggling car industry will return to a slump no pile of cash can conquer.
The various programs have surged in popularity since France introduced the idea in December 2008.
Germany, Italy, Britain, Romania, Austria, the Netherlands, Spain and Serbia have introduced their own versions aimed at shoring up local automakers, from Germany’s Daimler AG to Romania’s Dacia.
While critics contend the billions of euros in handouts only benefit automakers at the expense of other industries and have just delayed a slump in car sales, proponents point out that it has kept large companies operating and helped reduce layoffs and temporary shutdowns.
But only for a time, some fear. The question is, what happens when the money runs out — will the industry ease off the ramp or drive off a cliff.
“It is a question of somewhat forestalling the inevitable,” Paul Newton, an auto analyst for IHS Global Insight, told The Associated Press on Friday. “The reality is that without it, the chances are you’ll see a lot of businesses going to the wall.”
Instead, he said that auto companies and dealership owners are using the programs, for now, to clear inventory and build up cash on hand before “for what is very likely to be a very tough 2010.”
U.S. officials consulted with Germany before implementing their own version of the auto rebate program, according to guidelines published by the National Highway Traffic Safety Administration, the federal agency running the U.S. cash-for-clunkers effort.
One dramatic difference? The U.S. has idled the clunkers by requiring dealers to kill the engine by pouring sodium silicate into it in order to claim a refund for the clunker rebate. The substance, often referred to as liquid glass, permanently damages engine parts.
German officials noted this week that there has been firm evidence of clunkers there being routed abroad — to Africa and even eastern Europe — and being resold. The Association of Criminal Investigators, or BDK, estimated that about 50,000 cars — polluting makes and models — have been sent outside of Germany. Clunkers in Germany aren’t required to have their engines disabled and thousands have not made it to the scrap yard.
The programs have drawn fierce criticism. In July, Czech President Vaclav Klaus vetoed parts of a stimulus package, including a local version of the cash for clunkers. His office said the measure favored “short-term interests of several strong players from the auto industry at the expense of other sectors and firms.”
In Germany, critics have likened the bailout to giving free drugs to addicts.
“The auto industry is waiting on the bonus like a drug addict waits for the next shot,” Steffen Kampeter, a senior lawmaker in Chancellor Angela Merkel’s Christian Democrats, was quoted as telling the Financial Times Deutschland newspaper.
“It should instead put forward concepts on how it plans to deal with the structural challenges for the industry.”
Sylvie Cariou, the director of a Citroen dealership just outside of Paris, said that as soon as France implemented its own program, the impact was noticeable.
“Right away the effect that we saw was more traffic” in her dealership, she said. “For people who didn’t think they could afford a car, it motivated them to buy.”
Across Europe, the programs had helped to limit the year-on-year sales decline in the second quarter to 5.6 percent, compared to a 17.4 percent drop in the first quarter.
European manufacturers’ group ACEA reported a 2.4 percent rise in European car sales in June, the first increase after 14 months of falling sales.
It said sales at Europe’s top seller Volkswagen AG rose 9.5 percent, while Italy’s Fiat saw a 11.7 percent gain as its cheaper small cars sold strongly. Peugeot Citroen SA sales increased 4.4 percent, Ford Motor Co. rose 2.2 percent and Renault SA was up 3.4 percent.
Among the chief beneficiaries have been makers of small cars such as Peugeot and Fiat.
After France launched its program in December, Renault said that orders for its cars were boosted by 40 percent that month by the government-sponsored €1,000 ($1,435) bonus for French consumers who trade in old cars for new lower-emission models.
Germany quickly followed suit, starting its plan in February after Europe’s biggest economy fell into a recession.
Owners of cars that are at least nine years old and registered in Germany for at least a year receive a €2,500 ($3,590) bonus if they buy a new car. The initial goal was to help the economy — which is expected to shrink by some 6 percent this year — by promoting big-ticket consumer purchases and newer, lower-emissions vehicles.
The government seeded €1.5 billion for the program but it proved so popular that it was increased to €5 billion. To date, around 1.7 million applications have been received, tying up around €4.3 billion.
Other countries, including Italy, Spain and Britain quickly followed suit, as did the U.S., which Thursday earmarked another $2 billion to its own program — bringing it to $3 billion (€2.09 billion) — that has drawn droves to automaker showrooms, heading off a Friday deadline of running out of money.
“There is not a single doubt that, if the incentives are removed from the European arena, they will have a substantial impact on demand,” Fiat SpA chief executive Sergio Marchionne said of the programs, which helped it reduce temporary layoffs and has sparked demand for its Fiat Panda model.
Some analysts also insist that the surge in sales is not merely pushing up demand, leaving automakers to face a precipice once the incentives are removed, but are instead creating sales because buyers trading in older polluting models would normally buy used, and not new, cars.
How long they can last, though, is not certain. Germany — home to Volkswagen AG, BMW AG and Daimler AG — has made clear that when the money runs out the program won’t be continued.
“After that, it’s over,” said Economy Minister Karl-Theodor zu Guttenberg.
Europe’s auto makers are pleading for governments to withdraw the support gradually, fearing that until the economy is back on track, a dramatic end to the plans could result in a disorderly collapse in demand and chaos in the industry.
Renault Chief operating officer Patrick Pelata recognized that such schemes can’t last forever, but said the crisis “is still here.”
AP Business Writers Emma Vandore and Greg Keller in Paris, Colleen Barry in Milan, and Associated Press writers Raphael Satter in London, Ciaran Giles in Madrid, Spain and Helene Goupil in Paris contributed to this report.
Tags: Automobiles, Berlin, Car Buying, Cash for clunkers, Europe, European Union, Germany, Government Programs, Italy, Manufacturing Sector Performance, North America, Products And Services, United States, Western Europe