Easy online access could doom retailing business
By IANSWednesday, August 19, 2009
SYDNEY - Researchers have warned of a surge in online trading and ‘anti-retail movement’ that could doom retail outlets over the next 10 years.
Some traditional retailing is likely to become obsolete by 2020, as manufacturers choose to sell directly to the public and consumers prefer to deal directly with wholesalers.
Research by Australian Centre for Retail Studies of Monash University (MU) predicts that industries most likely to feel the crunch of this consumer-led change would include computers and gaming, entertainment and media, consumer electronics and beauty.
Businesses that offer experiential retailing such as furniture and household goods, clothing, recreation and outdoor supplies are likely to thrive.
Researchers Sean Sands and Carla Ferraro predict the shift in consumer buying habits, fuelled by the internet and online retail spaces such as eBay, means retailers will need to think outside the box and provide new ways to engage with their customers.
“Consumers are growing tired of ‘filters’ reducing the transparency of their interaction with the producer of the goods, reducing authenticity of the goods and services they purchase.”
They want more direct access to the sources of goods and expect more from the retailer - it’s not enough to source the goods alone, retailers need to source better, more often and for less,” Sands said.
“This shift has occurred over the last decade, accelerated by the internet and our growing desire to be part of the creation process for the products and services we choose to buy.”
Sands said the changing landscape means retailers would have to fight harder for customer share and come up with innovative and inventive ways to retain customer loyalty.
They have produced the Retail 2020 report, which outlines key retail trends for the next ten years based on extensive research conducted in Australia, New Zealand and Asia.
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August 20, 2009: 1:35 pm
Surveys conducted by reliable sources reveal that around ninety percent of the web traffic ( the request- response process taking place between server and client) is predominantly derived based on the list populated by search engines. In simple terms , people visit uncommon websites only if the search engine projects them at the top of its listing. This gives no wonder as in today’s world life has become mechanical and shortage of time is the problem faced by almost all the illiterate people who have the knowledge of browsing the net to look up for information. In particular most of the users irrespective of the geographical boundaries do not have patience to even have glance at the names of websites displayed beyond first two or three pages of Google. So pushing forward your website so as to get displayed within those top twenty or thirty website list will enhance your prospects of earning money through advertisements greatly. For a search engine that is looking into the future at its early stages, the relevance of results is very indispensable in creating a rigid platform for ad revenues. So you cannot use short cut methods such as canvassing the management of search engines by paying an amount as bribe or by resorting to cheap strategies like just typing the important keywords hundreds or thousands of times as an ardent devotee of God would write the name of his favorite God repetitively in a paper to please his God. The search engines reportedly use complex and robust algorithms which are intelligent in providing ranking to WebPages in a wise manner after a thorough in-depth analysis. Some people few years ago used to create ‘spam websites ‘ – the ones whose purpose behind the creation is to promote the ranking of some other websites. Google is cautious that if it detects a new website for a few months it will not alter its original rankings. During the intermittent time it checks whether the website is intended for long term. |
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August 20, 2009: 7:57 am
Recession is a term that would we well known to all of us. It’s the period of dull trading of a business or widespread economic difficulty. Several ace economists share the same view that the period of recession is at its last stages. According to them recession was at its infancy towards the end of the year 2007. Here we would like to recall that a similar scenario that was witnessed in the year 2001 and the subsequent bloom of IT and Its sectors. Hence the statement of economists assumes significance. Let us hope for a positive comeback again. However the change will not take place in an overnight and just the beginning of end of recession has started. This statement by experts seem to be credible as the soaring crude oil prices have been stabilized in the recent past. Although it’s rising again, it is expected definitely to not to touch its peak as before. Several countries saw their governments cutting off the fuel prices accordingly. So the economy may not be as brisk as before but still gradually improving, making us heave a sigh of relief. You may start planning to buy your favorite vehicle. Job seekers need not spend wastefully the hard earned money of their parents in the name of job search expenses. So gear up ! |
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