Anheuser-Busch buys up all of Saturday Night Live’s ads to launch new new wheat beer
By APThursday, October 15, 2009
Anheuser-Busch sponsors SNL to launch new brew
NEW YORK — Anheuser-Busch is buying all the national ads on this week’s edition of comedy mainstay “Saturday Night Live” to launch its new brew, Bud Light Golden Wheat.
The brewer — part of Anheuser-Busch InBev — and NBC Universal announced the sponsorship deal Thursday. This Saturday’s episode will mark the first time in the 35-year history of “Saturday Night Live” that one advertiser has bought all of the national ads for the show.
Neither side has said what the ads cost.
St. Louis-based Anheuser-Busch released its wheat-flavored version of best-selling Bud Light last week.
The sponsorship also includes a segment called “Backstage with Bud Light Golden Wheat” that will show never-before-aired clips from SNL through the years.
