Amul’s very own take on ‘jhappi’

NEW DELHI - Amul never fails to be in with the times. And with the word ‘jhappi’ - meaning hug - attracting controversy in political circles, an ad by the milk producers’ cooperative could not be far behind.

‘Bread butter ki jhappi,’ says the advertisement with the cartoons of Bollywood actor Sanjay Dutt and Uttar Pradesh Chief Minister Mayawati. It shows Dutt extending his hands to Mayawati.

The ad takes off from remarks by the actor, who is Samajwadi Party leader, that he wanted to give a ‘jadu ki jhappi’ and ‘pappi’ to Mayawati, chief of the rival Bahujan Samaj Party.